Marketing Advertising – The “No, Nos” of Marketing Advertising

The terms “marketing” and “advertising” seem to overlap in the minds of most Americans. However, marketing and advertising are actually two distinct processes, where marketing is the process with a broader scope. However, the two processes do correspond in many ways and do overlap in actual practice. The process of advertising for instance can benefit from typical marketing processes especially during pre-phase advertisement stages. The marriage of marketing and advertisement could perhaps result in the newly coined phrase: marketing advertising.

Four Reasons Advertising Can Fail and Why “Marketing Advertising” is More Effective

According to an online article, 10 Rules for More Effective Advertising2, there are numerous ways that even ad professionals can knowingly or unknowingly make a flop of an advertisement campaign.

Some of the unfortunate techniques include the following:

Using information presented in an A-Z format, without interlacing the information in a story that people can relate to.
Not being explicit about the purpose of the advertisement. Subtle advertisements aren’t necessarily a good thing. Advertisers should make the call to action apparent.
Failing to “speak” to the emotions of viewers. According to the article, “There are eight basic, universal emotions – joy, surprise, anticipation, acceptance, fear, anger, sadness, and disgust.” The article also states that, “An added bonus is that successful emotional appeals limit the number of exposures required for audiences to understand, learn, and respond to the calls to action – people may only need to see emotionally compelling scenes once and they will remember those scenes for a lifetime.”
Using inferences and conclusions that are too complex. Advertisements are not meant to be complex. Otherwise the convenience of advertisement wouldn’t be convenient any longer, would it?

I would also add that a big marketing advertising “no, no” is avoiding the foundational element of market research. Without market research, an advertising agency may even bypass the advertising mistakes mentioned above and still fail to stimulate action among a specific audience.

Market Research: Start a Marketing Advertising Campaign the Right Way

An advertiser doesn’t have to be a marketer to realize that knowing his or her audience (i.e. his or her market) is effective for better advertisements. Besides avoiding the mistakes mentioned above, advertisers or marketing advertising experts need to know their market as thoroughly as their budget and energies will allow, as some commercials (even with all the recommended elements) may fail to stimulate an audience to action. Take the Burger King “Herb the Nerd” commercial (see MSNBC’s 10 Worst Super Bowl Ads of All Time3) as an example of what doesn’t work. The commercial, (though it may have contained most of the requirements inversely inferred in the list above), was a calamitous flog since many of those who viewed the commercial were annoyed by the actor who played Herb the Nerd and were perhaps also uncomfortable with the emotions that the commercial tried to evoke in the first place. With a bit more market research-or more marketing advertising–, perhaps Burger King’s agency could have avoided a million dollar fiasco.4

Even amateur marketers and advertisers are aware that market research can be extremely valuable but many are not willing to expend the time and effort it takes to find a successful direction for a marketing advertising commercial. Especially since marketers may have a sneaking suspicion that even when viewers say they like one commercial, they might actually respond more readily (or emotionally) to another commercial.5 Market research, according to allbusiness.com can be conducted with any or all of the following techniques:

Surveys
Focus Groups
Personal Interviews
Observation
Field Trials

Market research can also include a history of the company’s own advertising projects. Campaigns that were responded to well in the past may simply need a remake.

A Final Check on the list for Marketing Advertising Techniques

After all is said and done it seems that the humor and the simplicity of an advertisement can contribute to a major commercial success. 8 The Windex Birds Commercial9 may be a good example of humor and simplicity for the Windex buying audience.

Network Marketing Advertising: Does It Work?

Unless you’re been living under a rock for the last few months, then you have probably noticed that a lot of network marketers are big on the advertising front. Network marketing advertising has been around for a while, and people have recognized the potential of it. Internet marketing moguls like Jonathan Budd and Michelle Pescosolido have teamed up along with other internet millionaires to create a 12-week internet supercourse, and so lots and lots of people have flocked to advertising means to increase sales and business partners.

This massive movement has spurred the question amongst the industry: does network marketing advertising work? Or is it just a money suck that costs more than you actually make?

There is a lot of debate in this topic, because there are huge proponents of both. It’s basically separated in to two schools of thought for network marketing advertising. One side purports that it doesn’t work, and if you want to make money, you should stick to traditional belly-to-belly marketing. To them, advertising of any sort is a waste of money.

Then you have the other side of network marketing advertising, which are the internet marketing supporters who say that advertising is the BEST way to sell products and build a business. They explain that most people are unwilling to talk to people, and with network marketing advertising, you are already picking up leads that are seriously considering your product or service. You still need to talk to them, but with a little bit of investment, you get better quality, more exposure, and faster conversion than the traditional route.

Chances are, if you are reading this article, then you probably are a proponent of network marketing advertising, and have either tried it or have put in quite a bit of money and achieved little to no results. But your decision that network marketing advertising works is totally true.

Network marketing advertising works, but you have to know how to use your money effectively. It’s the same as playing the stock market in a conceptual sort of way. You have a budget, and you’re trying to get maximum efficiency out of your dollars. Some people make lots of money in stocks; others lose a lot. What’s the difference? The moneymakers do their homework and pick out the good stock speculations. In your business, it’s the same thing.

Advertising success is about identifying the niche markets and niche targets that are more apt to look for your product or service. Rather than throw your money away at the 900 million users on Facebook, why not use a fraction of that cost to advertise to 5000 people who fit your niche? If 500 people (10%) opt-in to your product or service, would that not be ample?

Pay-per-click advertising is the best route to go, and that’s also the reason why you should limit your network marketing advertising to target audiences, so you don’t have to mortgage your house to do some advertising.

The quickest and fastest way to advertise for opt-ins is find the hottest trending topics in your industry or hottest trending people to leverage their eyes. Then, identify the niche keywords that the audience is searching for. That deadly combination will results in LOTS of committed leads and traffic to your product or service, and will prove to you that network marketing advertising is a working facet of internet marketing.

Do you have advertising campaigns that have paid off? Have questions on how to build successful campaigns? Comment below!

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